What Is Influencer Marketing? Benefits, Types, and How It Works in 2025.
Understanding Social Media and Influencer Marketing Social media marketing is employing Instagram, TikTok, Youtube, Facebook, etc., to engage with individuals and build brand recognition. Influencer marketing is a part of it, where companies form alliances with social media’s most popular personalities (referred to as influencers) to promote content and suggest products in a manner that appears to be natural. Influencers can be mega influencers (millions of followers) and micro/nano influencers (1,000-100,000). Each of these genres will provide various strengths and weaknesses in reach and engagement. Why does it matter for brands? […]
What Is Influencer Marketing? Benefits, Types, and How It Works in 2025. Read More »
